ClickFunnels has four separate offers on the market right now, and they all sound similar. New users land on an ad, click through, and immediately get hit with: the main ClickFunnels 2.0 subscription, a “$99 lifetime” style offer, the One Funnel Away Challenge, and PLR Funnels. Picking the wrong one wastes money at best and burns three months of momentum at worst. This comparison breaks down every ClickFunnels offer MMC tracks — what’s actually included, who it fits, what it costs, and which one you should pick based on where you are right now.
Quick-glance comparison table
| Offer | Best For | Price Point | What You Actually Get | Affiliate Link |
|---|---|---|---|---|
| ClickFunnels 2.0 (Main) | Operators who already know they need funnels and want the full platform. | Monthly subscription ($97–$297/mo tiers) | Full funnel builder, email automation, membership sites, analytics, team seats at higher tiers. | /go/clickfunnels |
| ClickFunnels $99 Offer (CF99) | First-time funnel users who want to try the platform cheap. | $99 one-time promo window | Limited-time trial / intro access — terms vary by promo cycle. | /go/cf99 |
| One Funnel Away Challenge | Beginners who need a course + coaching to actually build their first funnel. | ~$100 one-time challenge fee | 30-day guided challenge, daily coaching videos, workbook, community access. | /go/onefunnelaway |
| PLR Funnels | Affiliates / agencies who want done-for-you funnels to resell or rebrand. | Variable (package-based) | Private Label Rights funnels — pre-built, customizable, rebrandable. | /go/plrfunnels |
ClickFunnels 2.0 — the full platform
ClickFunnels 2.0 is the product Russell Brunson’s team has spent the last two years rebuilding from the ground up. It is not “ClickFunnels with a new coat of paint” — it is a different application, with a different editor, a different database model, and a real email/CRM layer baked in. If you’ve only tried Classic ClickFunnels and bounced off, 2.0 is worth a second look.
Who it’s actually for: coaches, course creators, ecommerce sellers, and affiliate operators who are already making sales somewhere and need a faster way to test funnels. If you have traffic — even a little — and a product, this pays for itself. If you have neither yet, it will feel expensive and empty.
What’s in the box: funnel builder with pre-built templates, email automation and broadcasts, membership-site module, ecommerce checkout flows, simple A/B testing, analytics dashboard, team seats on higher tiers, and the ClickFunnels CRM view. The workflow editor is the biggest upgrade over Classic — conditional logic and behavior-based triggers live natively now.
Honest caveat: you can get 80% of what ClickFunnels does from a combination of WordPress plus a page builder plus an email tool like ConvertKit. If your budget is under $100/month total, that combination will stretch further. If you value speed and “everything in one place” more than cost, 2.0 wins. Start here: /go/clickfunnels.
ClickFunnels $99 offer — the cheap door in
The CF99 promo is a recurring offer ClickFunnels runs to get new users inside the platform at a sub-$100 price point. What you get depends on the current promo cycle — historically it has taken the form of a launch-special lifetime access, a heavily-discounted trial period, or a bundled challenge+subscription combo. The price is always the headline; the terms change.
Who it’s for: people who want to try ClickFunnels but can’t justify the monthly subscription yet. This is the lowest-friction way to get inside and build one funnel end-to-end. If you’ve been circling for months, this is the offer that gets you off the fence.
Read the fine print: check what happens after the promo period. If it auto-rolls to full pricing, calendar the cancellation date the day you sign up. If it’s a true one-time, confirm that in writing before you pay. Current offer terms: /go/cf99.
One Funnel Away Challenge — the course, not the platform
The One Funnel Away Challenge is a 30-day guided program that walks you through planning, building, and launching a single funnel. It is a course plus a community plus a physical or digital workbook — it is NOT access to the ClickFunnels platform (though the challenge frequently bundles a trial of ClickFunnels 2.0 during the 30 days).
Who it’s for: complete beginners who know they need a funnel but can’t picture what one actually looks like start-to-finish. If you’ve watched ten YouTube videos about funnels and still feel stuck, OFA forces you to actually build one in 30 days with daily accountability.
Who it’s NOT for: operators who already have a funnel and just need better tooling. For you, the challenge content will feel slow and the price-to-value worse than just paying for ClickFunnels 2.0 directly. Skip to the platform. Challenge details: /go/onefunnelaway.
PLR Funnels — for people selling funnels, not using them
PLR Funnels is a different use case entirely. “PLR” stands for Private Label Rights — you get pre-built funnels you can rebrand, resell, or use as starting templates for clients. It’s targeted at affiliates, agencies, and course creators who want to ship faster without designing funnels from scratch every time.
Who it’s for: freelancers and small agencies selling funnel-build services. You buy the pack, rebrand it, deliver it to a client, and keep 100% of the fee. Also useful if you’re running multiple affiliate offers and need separate landing pages for each one.
Who it’s NOT for: a single operator selling one product. You’re paying for volume you won’t use. For a single funnel, OFA or CF99 are better money. Catalog and packages: /go/plrfunnels.
Decision guide — which one, in one sentence
- “I’m a complete beginner and I’ve never built a funnel.” → One Funnel Away Challenge. You need the course, not the software. (/go/onefunnelaway)
- “I want to try ClickFunnels cheap before committing.” → CF99 offer. Get inside for under $100 and build one real funnel. (/go/cf99)
- “I already have traffic and a product — I just need better tooling.” → ClickFunnels 2.0. Pay monthly, consolidate your stack. (/go/clickfunnels)
- “I build funnels for clients or run multiple affiliate offers.” → PLR Funnels. Volume math wins. (/go/plrfunnels)
Common mistakes buying ClickFunnels offers
Stacking offers on top of each other. We see it constantly: people buy OFA, then ClickFunnels 2.0, then a PLR pack, and end up with overlapping tools they never fully use. Pick ONE entry point based on where you actually are right now.
Buying the platform before the plan. If you don’t know what you’re selling and to whom, no software will rescue that. The One Funnel Away Challenge exists precisely because this problem is so common. Do the planning work first.
Ignoring the WordPress alternative. Plenty of affiliates run a six-figure operation on WordPress + a page builder + ConvertKit for under $50/month all-in. If the budget is tight, that stack is legitimate. ConvertKit for email, Hostinger for hosting, and a good theme will take you far.
Frequently asked questions
Is the CF99 offer a lifetime deal or a subscription?
It depends on the current promo cycle. Historically ClickFunnels has run CF99 as both a one-time intro and as a heavily-discounted first-period subscription. Always read the checkout page language carefully before you buy and screenshot it for your records.
Does One Funnel Away include ClickFunnels platform access?
Often yes, as a trial bundled with the 30-day challenge, but this varies by cohort. If platform access is critical to you during the challenge, verify it’s included in the cohort you’re joining before paying.
Can I use PLR Funnels to run my own business?
Yes. PLR licenses typically let you rebrand and use the funnels as your own for unlimited traffic, resell them as templates or services, or use them as starting points for client work. Check the specific license terms on each pack for edge cases like reselling to other PLR buyers.
Which offer has the best affiliate commission?
ClickFunnels 2.0 subscriptions pay recurring commission — roughly 30% of monthly subscription revenue for as long as the customer stays. OFA and PLR Funnels typically pay higher one-time commissions but don’t recur. For long-term affiliate income, the main subscription is the better target.
Can I switch from ClickFunnels Classic to 2.0 without losing my funnels?
Not automatically. ClickFunnels 2.0 is a rebuild, not an upgrade — existing Classic funnels have to be rebuilt inside 2.0’s editor. Expect a half-day to a full day per funnel to port manually. Plan the migration when you have downtime, not in the middle of a live campaign.
Is there a free trial for ClickFunnels 2.0?
ClickFunnels runs free trials periodically — historically 14 days — and also bundles trial access into the One Funnel Away Challenge. Check the current promo at /go/clickfunnels for live terms.
What’s the cheapest way to get inside ClickFunnels?
The CF99 promo is the lowest-priced entry when it’s running. If CF99 is not currently active, the One Funnel Away Challenge frequently bundles a trial. Between promo cycles, expect to pay the standard starter-tier monthly price.
Do I need ClickFunnels if I already use WordPress?
No. WordPress plus a good page builder plus an email tool covers most of what ClickFunnels does at a fraction of the cost. ClickFunnels’ advantage is speed and consolidation — everything in one dashboard, less glue code. If that time savings is worth the monthly price to you, subscribe. If not, stay on WordPress.
Related reading on MMC
- Full MMC affiliate programs catalog — every partner, every commission, every link.
- Shopify vs WooCommerce — if you also need to pick an ecommerce platform.
- Hostinger vs Bluehost vs SiteGround — for anyone going the WordPress route instead.
- Affiliate disclosure & compliance — how MMC handles the partnerships above.
Affiliate disclosure: MMC earns a commission on purchases made through the /go/ links on this page at no additional cost to you. Recommendations are based on first-hand operational use and publicly documented terms. See our full compliance page for details.